When it comes to managing revenue and distribution channels HUBS1® is the hotelier's one-stop destination for a total solution. Collectively, our products, services and support assist in cost savings, customer service, saving time and energy so hotels may focus on their core competencies, and marketing. Because of our advanced technology, startup costs for hotels are significantly minimized because there is not any need for additional software, hardware, or IT personnel. Another unique advantage the company has is that the in-house Research and Development team is based in China. Since we are based in China we are better apt to support the local, domestic market. We are constantly upgrading and enhancing our products and services to better suit the fast changing industry and provide a tailor-made service for our partner hotels. In effect, our hotels save costs and maximize revenue through our efficient platform.
We enable customers to achieve significant savings relative to the traditional distribution model currently being used. Our service enables customers to automate sales, customer service and support and marketing processes without having to make large and risky upfront investments in software, hardware, implementation services and additional IT staff. In addition, because the platform is web-based all the modifications we make to the software are automatically reflected on the user's interface and benefit everyone on the network instantaneously without costly upgrades.
Our service can be deployed rapidly and provisioned easily since our customers do not have to spend time installing or maintaining servers, networking equipment, security products and other infrastructure hardware and software necessary to ensure a scalable and reliable service. We believe the average time a customer requires to deploy our service is significantly shorter than typical traditional CRS software deployments. We also offer complementary consulting and training services to assist customers to rapidly deploy and optimize their use of our service.
We offer a comprehensive array of CRS features to meet the needs of businesses of any size. Our service supports the three key functional areas within CRS-sales, marketing automation, and customer service and support. Our service is highly customizable. The service enables our customers to tailor its appearance, policy settings, language, workflow and other characteristics without using significant IT resources or consultants.
We have designed our service to be easy-to-use and intuitive. Since our service contains many tools and features recognized to hotel users, it has a more familiar interface than typical CRS enterprise applications. The result is our users do not require substantial training to benefit from our services.
The delivery platform for our service has been designed to provide our customers with high levels of reliability, performance and security. The IT systems within our data center have fail-over redundancy. We have built a comprehensive security infrastructure, including firewalls, intrusion detection systems and encryption for transmissions over the Internet. We monitor and test these systems on a regular basis. We built and maintain a multi-tenant application architecture that has been designed to enable our service to scale securely, reliably and cost-effectively to tens of thousands of customers and millions of users. Our multi-tenant application architecture maintains the integrity and separation of customer data while still permitting all customers to use the same application functionality simultaneously. Our architecture also enables us to segment access privileges across our user base. For example, a hotel group manager and a reservation staff may use the same platform to view different sets of data.
